Sales Training Technique to Boost Your Results by Learning Unique Benefits and Features

Boost your results with this sales training tip that shows you a quick and fun technique to learn the benefits and features of the products and services that you sell.

This is a simple way to discover and memorize additional features and benefits of your products and recall them instantly while you talk with

customers. By using this training you will be able to match any need a customer presents with a feature, and explain how the benefits of that feature fulfils their requirements.

No matter what selling style you use the benefits of learning more features and benefits of what you sell, and being able to recall them, will be of great value to you.

How to Learn and Recall Features and Benefits of Your Products and Services

Let’s start with a need the customer could have. We’ll make this one easy so think of a very general need that many of your customers or prospects want your products or services to fulfil. Now recall the best feature of what you sell to meet that need. Then give a very brief explanation of the benefits the feature supplies that will match the needs of the customer.

Now try another of these linking chains. You can use a new customer need or stick with the same need and link a new feature to it that gives a benefit that will meet the need. You could also use the same need, keep the same feature of your product, but use a different benefit that the feature can supply.

This idea of mixing and matching the features in you chain of connections from need to feature to benefit is part of the accelerated learning built in to this sales training technique. As you use the technique in spare moments throughout the day you can fix the links around one need and see how many different features you can find for just that one need.

You can fix the feature and see how many different benefits that feature will give. Or, you can start with the benefit and work backwards to see how many different features can supply the one benefit.

When you train yourself in this way always complete the chain, If you start with a benefit and work back to a feature always add the need it meets on the end of the chain. Doing this builds up mental connections in your memory and will work towards giving you automatic recall of the full chain no matter which link you start from.
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