At present around 37 percent of the web includes video production. Since the invention of film, this has been an efficient method of reaching and influencing an audience in the form of advertising and the most widespread of these has been television commercials. Overtime film has obviously progressed and adapted to function in the present digital age.
Currently, sales of home Digital Video Recorders or DVRs have surged and are increasingly causing television commercials to become obsolete. With the DVR, the viewer has the decision to merely fast-forward through commercials. Television advertising budgets have turned into an unnecessary expense because of these devices. This is a reason that many companies have switched their focus to the Internet and online advertising.
Important Benefits of Video
One key reason why video production is important to use in advertising is because it sells. That is it. There is no other grounds. According to a University of Pennsylvania study by the Wharton school of Business, customers are 72 percent more opt to buy a service or product when video is used and their decision to purchase is made quicker. Once they see a video, most prospective consumers have a better understanding of the product or service.
1. Shared Video and DVD Business Cards
Eighty-nine percent of consumers review a video production when receiving it and 94 percent will share it with family and friends. The industry suggests the reaction rates for video promotions are at least six times bigger than mailing advertisements in print. Brochures on video or business card DVD’s possess an elevated perceived worth so they hardly ever get tossed out like junk mail. Many people tend to hold on to them and give them to their friends. The majority of people can watch an entire marketing video just out of curiosity.
2. Affordable with a Consistent Message
Reaching markets with video helps by getting in touch with markets that many sales people are unable to reach. Video helps deliver messages to minor market segments that are too far away, or ones that could never afford live training services. video production services
Video helps by presenting a consistent message each time for all viewers. It puts forth a reliable training, marketing, sales or orientation with on-demand viewing and allows for broader audiences. It is affordable and is not just for bigger corporations. A vigilantly scripted video of 2 or 3 minutes of viewing time can be extra useful and express more information than a big stack of printed material.
3. Videos Used Many Times Provide Rapid Online Growth
Video on the Internet is growing rapidly and viewing online video has in fact, surpassed customary television viewing. It has become the most prevailing communications tool of the past 100 years. Many videos are great sales campaigns in themselves. As an example, the exercise machine commercial, Bowflex sells a 2000 dollar system. The free video they send to potential customers only costs them 6.50 each, but almost half of the customers that watch the video order a system.
4. A Powerful Sales Device
Using video can animate the product or service, which is something brochures cannot accomplish. Customers can be filmed using the product to show the genuine benefit of using the product. Many uses can be found for the same video. It can be used in trade shows or single sales calls, presented to groups or viewed online by means of a website. It can attract investors. Designing the video to accept easy updates will allow including new services, products and people without it being necessary to redo the whole video.